Monday, August 23, 2010

Monday is for Lovers

Love is the most vulnerable situation and state that i have ever experienced. The place that your control has no bearing and what happens to you could be the most suicidal attempt ever created. Yet we live our lives in the search of it and all factors contribute to its hopeful prosperity.

Sunday, August 22, 2010


"the most beautiful clothes that can dress a woman are the arms of the man she loves...but for those who haven't had the fortune of finding this happiness, I am there" -Yves Saint Laurent

Thursday, August 12, 2010

Thoughts on a Thursday

Refuse to accept the many reasons why it can't be done and ask if there are any reasons that it can be done - Hanoch McCarty

Sunday, August 8, 2010

Nike and their digital dominance

Nike is becoming the leader in digital marketing trends. Utilizing their fan base, athletes, and brand awareness they are maximizing the web advertising stratosphere to meet the next generation of Nike athletes. No matter what industry you work in, fashion, technology, or payment processing you can take a marketing queue from the mega sports wear giant Nike.

With over 10 million views, Write the Future became the promotional buzz during the FIFA 2010 World Cup. Take a look below:

If a photo is worth a 1,000 words than a video like this must be worth 10 million. To follow up Write the Future, Nike has come out with the Nike Elite Series to showcase their latest futbol shoes in the best way possible, in action, with some of the greatest futbol players of this generation. Check out the Aguero Bait & Switch.

Marketers take note: let's stop saying what our products and services offer, and lets start showing it.

Nike has incorporated their digital marketing and communications strategy to reach their customer usage and branding goals but they are now developing digital products and service platforms to break ground on their products. " Integrated digital technology will become what people expect," said Mark Parker, President and Chief Executive Officer of Nike, in a highly insightful and wide-ranging interview with Berlin-based magazine 032c.

To read more about this topic check out the recent article by Vikram Alexei Kansara for Business of Fashion.

Friday, August 6, 2010

We Cry by The Script

New song currently on rotation: We Cry by The Script

One of the most important parts to being an inspired person is having ambitions. Woman wanting to change the world in any way they can is the definition of my pursuits. So here's my fav verse from the song that gives this idea a shout out.

Oh... Mary's ambitious
She wanna to be a politician
She been dreaming about it since she was a girl
She thought that she'd be the one who could change the world
Always trying to pave the way for women in a... man's world

See the music video here!

Freedom..that's the start of happiness

My mother, who knew the peak of the feminist movement, always thought for an accomplished life, the most essential thing was independence. Don’t depend on anyone, she’d say to me, that’s freedom. And freedom, that’s the start of happiness. Simple as that.

-Garance Dore- Read more here